A name is a star

In order to shine and be seen in the sky, a star shouldn’t be too close to other stars.

The same holds true for trademarks: Intellectual Property Law states that trademarks should be different by more than 1 letter and 1 sound from existing trademarks in their business category.

A cluttered universe

In the past 20 years, globalization of the economy has led to a dramatic increase in the number of trademarks registered in the universe. Trademarks are divided into a total of 45 galaxies corresponding to 45 classes of goods and services.*

Some classes still hold few trademarks. Others on the contrary, hold hundreds of thousands of trademarks.

* Ex: technology , cosmetics, pharmaceuticals, etc.

*Defined by the Nice Classification which most countries use, worldwide

The legal barrier

In the past 20 years, globalization of the economy has led to a dramatic increase in the number of trademarks registered in the universe. There are over 12 million live trademarks today.

The number of countries and classes impact the legal barrier. With a global name, in congested TM classes, it has become virtually impossible to overcome the barrier solely by human genius and find legally available names.

Internet, the 46th galaxy

Over the past decade, a 46th galaxy has emerged: the Internet. It comprises over 80 million dot-coms.

All English words are taken as dot-coms, as well as 80% of French words. All 4-letter combinations are taken, as well as 80% of the 5-letter combinations.

Basically, finding a name with an available dot-com has become a gargantuan challenge.

The Quensis revolution

Quensis’ breakthrough technology fuses the creation and screening of names into one streamlined process. Names are screened in real time, against trademark, domain name or drug name databases.

No longer are clients considering names they cannot have.
With Quensis, names are cleared as trademarks and/or drug names, with available dot-coms.

Names that are real solutions

What is the value of a smart naming strategy if it leads to unavailable names? What is the value of a good name if you can’t use it? None.
With Quensis, we not only explore rich creative routes and expand the creative process, but we also reduce legal risks and costs at the same time.
Today, Quensis is the only naming company that guarantees actual name solutions, while controlling budgets and timelines.