All you ever wanted to know about naming

WIPO Seminar on Innovation

Wednesday, September 23, 2009

On May 12 and 13, Quensis was invited to speak at a seminar on marks and reputation, along with the French IP office, in cooperation with the Chinese IP office, SAIC. Delphine Parlier spoke to Chinese officials and industrial magnates on how Chinese corporations can best select ideal brand names that fit the global market’s cultural and legal requirements [...]

Coming Soon: a brainstorming enhancer for Agencies

Tuesday, September 22, 2009

74,800 domains contain SPRING

Monday, September 21, 2009

A March 2008 analysis of the database of .COM registered names shows the following share of Internet presence for each season: 74,800 domains contain SPRING (51%), 25,500 domains contain SUMMER (18%), 24,600 domains contain FALL (17%), 20,300 domain contain WINTER (14%) [...]

When a domain name duplicates an existing trademark

Monday, September 21, 2009

Many domain name disputes concern the abusive use of existing trademarks by third parties. Cybersquatters exploit the first-come, first-served principle of the domain name registration system. Initially, the Internet suffered from an absence of international legal standards for resolving these disputes [...]

DILtool: A New Tool for Detecting Diluted Brands

Monday, September 21, 2009

Trademark law prohibits the use of a mark that is identical or similar to prior trademarks in the class or classes in question. There is, however, one exception: “diluted”marks. These are words that have been used by so many marks that the law makers finally decided that they no longer belong to anyone. What is the benefit? Simply to be able to turn to names that, while not very differentiating, are not liable to draw future lawsuits [...]

The Quensis databases are growing

Monday, September 21, 2009

One of our clients, for a name search that required a dot-com, was concerned that our dot-com filter might eliminate a number of good potential names that are taken in dot-com but used only for domain parking. Indeed, most are for sale, generally for relatively low sums. We like challenges at Quensis, especially Guy who, in a few weeks, succeeded in building a database of more than 17million parked sites [...]

New extensions: dot-whateveriwant

Monday, September 21, 2009

The latest news in domain names is most notably ICANN’s June opening of a new type of extension: dot-somethings. From now on, traditional generic extensions (.com, .net, .biz, .org…) and geographic extensions (dot-country codes) will live along side something.hotel, something.newyork [...]

Macaron & Creation

Monday, September 21, 2009

The macaron is a Paris specialty. This little round pastry, crisp on the outside and chewy on the inside, received its title of nobility thanks to Pierre Desfontaines, grandson of Ladurée, to whom we owe the most famous salon de thé in Paris. Those who have visited Quensis are bound to know Ladurée: we are neighbors and regularly pay homage to their macarons. Today’s big news is that Pierre Hermé, the “Picasso of Pastry” (Vogue Magazine), just opened a shop on Rue Cambon just 50 yards from us [...]

Research before registering & using a TM

Monday, September 21, 2009

On the necessity of serious prior trademark research before registering and using a trademark. There are numerous obstacles to the registration and free use of a trademark, the first of which is prior trademarks. Add to that company names, trade names, some geographical names, domain names orweb sites, and copyrights [...]

Qolor by Quensis

Monday, September 21, 2009

This tool, specially designed by Quensis, enables you to imbue your brands with the local color of your choice. This is a recipe for success when going global, tomarket your products or services with brand names that are likely to work in countries that have significant cultural or linguistic differences. It is as straightforward as a recipe from your favorite chef [...]


About QUENSIS

Quensis is a company specialized in name creation. Our specificity is to create names with very strong likelihood of availability.
Quensis is based on a proprietary technology, unique in the world, which integrates the legal parameter into the creative process and makes it possible to create names that are commercially exploitable.