All you ever wanted to know about naming

Creating a name for both France and arabic countries is quite a linguistic challenge

Monday, March 1, 2010

From a doctor’s standpoint, a good drug name needs to be easy to pronounce, easy to write and easy to remember. And of course, without any negative connotations. These requirements become harder to satisfy; and especially when a name should fit several different markets, linguistic difficulties multiply.

Créer un nom de médicament pour la France et les pays arabes : un challenge linguistique

Monday, March 1, 2010

Pour les médecins, un bon nom de médicament doit être facile à prononcer, à retenir et à écrire. Il ne doit pas présenter de connotations négatives. Quand un nom doit servir plusieurs marchés, les difficultés linguistiques se multiplient.


About QUENSIS

Quensis is a company specialized in name creation. Our specificity is to create names with very strong likelihood of availability.
Quensis is based on a proprietary technology, unique in the world, which integrates the legal parameter into the creative process and makes it possible to create names that are commercially exploitable.