Our lives

Delphine PARLIER

Curiosity

From Portland Oregon to Lake Baikal

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Getting on her first plane when she was only 6 months old, Delphine has always loved traveling. She is never happier than when she takes off to discover new places, people and culture, or meets friends again from different parts of the world. At the age of 20, she spent several months in Sydney as in intern for the French bank Société Générale. A few years later, she moved to Los Angeles and then Portland, Oregon. Returning to Paris to take European responsibilities for Coca-Cola, she then moved to Russia, enjoying to the fullest the extravagance of Moscow. Traveling through Russia to embrace the Russian soul, she spent hours in crummy autobuses filled with Mongols and barrels of fish, up to beautiful Lake Baikal.

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Creativity

Creativity in all forms has always been Delphine’s passion.

Fond of contemporary art, she bought her first sculpture when she was 23. One month of her salary as a account executive, it took several months to recover from this in her budget, but still, rich with great emotion Delphine remembers as if it were yesterday.

A skilled cook and gourmet palate, Delphine loves how cooking is a subtle alchemy of technical skill, inspiration, and creativity…for results based on ingredients and passion. Her heroes are named Robuchon, Ducasse and Pierre Hermé.

In branding:

  • Delphine was privileged to work in the best agencies in Paris and in the US; agencies that are driven by strategic thinking and creative talents, such as BBDO, Wieden & Kennedy and Publicis
  • She also got to work for two of the greatest brands ever: Apple at BBDO, and Coke at Wieden & Kennedy and Publicis
  • Among other accomplishments, Delphine is proud of being a part of:
    -  The global launch of Apple PowerBook
    - The first image campaign for Coca-Cola in Russia, a five part series of commercials based on the ancient Russian tale: The Firebird and the Grey Wolf, produced with Baz Luhrmann.

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On strategy, Delphine also had the unique opportunity to manage worldwide research on the color red in the mid-‘90’s. This research that took her and the Wieden & Kennedy team to over 12 countries around the world to interview consumers, as well as color professionals (make-up artists, photographers, painters, etc.), to understand the power of red across cultures and how to leverage this equity of the Coca-Cola brand.

Vitality

Delphine is proud of her two boys, who are now in elementary school.

Outside of worktime, she always has the energy to initiate lots of projects, like holding costume parties: in Paris, she rebuilt Red Square entirely in her apartment to the surprise of her guests and a great party.

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Or instigating and managing a painting project to help kids, in the renown Paris Necker Children’s Hospital. Delphine got a wonderful artist – Pascaline Mitaranga – to create a series of animal-rich imagery for the walls of the Hematology unit. Seeing a chicken doctor caring for sick animals such as alligators and lions, helped ill children  better accept medical care and be less scared about doctors and treatments.

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