Jean-Philippe HERMAND
CO-FOUNDER, PARTNER

Parisian native JP Hermand has both scientific and linguistic expertise. He holds a Master Degree in Applied Mathematics and Social Sciences and a double Masters Degree in Linguistics and Psycholinguistics. In the 1980s he created Epilog, a company dedicated to brand name creation.

For 20 years, JP’s research interests have focused solely on brand name-related issues: marketing and legal TM issues, creative processes, statistical analysis and technological tools. He is the author of the Quensis technology and linguistic methodology, that identifies the probability of available names in any trademark class worldwide, including stricter pharmaceutical drug name and TM standards.