Who would have imagined that toponyms would be a prime source for creating brand names?

Strictly speaking, a toponym is a place name. Quensis has collected more than 1,700,000 different names in its databases, from 215 countries around the world: from the United States to Japan, by way of Kazakhstan, Kiribati and Zimbabwe.

The key is to have access to extremely varied, largely unfamiliar phonological systems for brainstorming sessions. Then, unfettered by their cultural boundaries, the creative namers at Quensis can easily create masses of different, atypical, exotic names.

These toponyms can basically be used in two ways:
- As is, when they are unknown names, since eponymous brands will not be identified as toponyms
- By manipulating them to create new names, for example by extracting their vowel or consonant skeletons and applying a whole series of variations to them.