This tool, specially designed by Quensis, enables you to imbue your brands with the local color of your choice. This is a recipe for success when going global, to market your products or services with brand names that are likely to work in countries that have significant cultural or linguistic differences. It is as straightforward as a recipe from your favorite chef…

INGREDIENTS

• Take a root (VIV-, SENS-, OCEN-…), any root, from any word you want, in whatever language you want
• Do a parallel search for toponyms from a certain number of countries chosen for their connotations (e.g., England for its international language, Italy for its elegance or music, etc.)
• Extract the endings of these place names and subject them to a statistical analysis: likemagic, you get the list of the most likely word endings in the countries selected!
• Now you just have to combine the desired root with the list of chosen endings.