Cairo – May 12, 2010

Solutions Consulting (SC), a well-established business consulting organization, recognized in Egypt and across the Middle East / North Africa region, provides world-class consultancy through its three business units: Integrated Marketing Solutions, Advance Corporate Solutions as well as Training and Education Programs. Their consulting expertise covers the whole spectrum of marketing and sales: marketing strategy and planning, ongoing marketing support, marketing research and market studies, strategic brand management, retailing and franchising, and marketing audits.

On May 11 & 12, 2010, Solutions Consulting hosted a two-day Seminar about Branding and Naming at the InterContinental Hotel in Cairo. One hundred Egyptian professionals, marketing and sales executives as well as general managers, attended the Seminar. It was the occasion for Noha Alaa – Solutions Consulting’s Principal & Senior Marketing Consultant –  to present SC’s Brand Development Model.

It was a great opportunity for Delphine Parlier, Co-Founder & Managing Partner of Quensis, to take the audience through the marketing, linguistic and legal aspects of brand name development, as well as demonstrate Quensis new direct-query naming offer: C-QUENS.

At the end of a very fruitful seminar, both Dr. Ahmed Taher, Chairman & CEO  for Solutions Consulting, and Delphine Parlier signed the Partnership Agreement, for successful cooperation in Egypt.