One of our clients, for a name search that required a dot-com, was concerned that our dot-com filter might eliminate a number of good potential names that are taken in dot-com but used only for domain parking. Indeed, most are for sale, generally for relatively low sums.

We like challenges at Quensis, especially Guy who, in a few weeks, succeeded in building a database of more than 17million parked sites, which is apparently 80% of them. A fine performance which equips us with an extremely useful database, the only one in theworld as far as we know.

Other notable acquisitions in pharmaceuticals: Quensis databases now hold indexes of the names of drugs sold in a dozen countries, including France, Germany, Italy, Spain, Portugal, the United States, Canada and more. These databases can be used to filter names created with our tools Similar1, Similar2 and SimilarPlus against the drug indexes of those countries.

Who would have imagined that toponyms would be a prime source for creating brand names?

Strictly speaking, a toponym is a place name. Quensis has collected more than 1,700,000 different names in its databases, from 215 countries around the world: from the United States to Japan, by way of Kazakhstan, Kiribati and Zimbabwe.

The key is to have access to extremely varied, largely unfamiliar phonological systems for brainstorming sessions. Then, unfettered by their cultural boundaries, the creative namers at Quensis can easily create masses of different, atypical, exotic names.

These toponyms can basically be used in two ways:
- As is, when they are unknown names, since eponymous brands will not be identified as toponyms
- By manipulating them to create new names, for example by extracting their vowel or consonant skeletons and applying a whole series of variations to them.