Monday, September 21, 2009
Trademark law prohibits the use of a mark that is identical or similar to prior trademarks in the class or classes in question. There is, however, one exception: “diluted”marks. These are words that have been used by so many marks that the law makers finally decided that they no longer belong to anyone. What is the benefit? Simply to be able to turn to names that, while not very differentiating, are not liable to draw future lawsuits [...]
Monday, September 21, 2009
This tool, specially designed by Quensis, enables you to imbue your brands with the local color of your choice. This is a recipe for success when going global, tomarket your products or services with brand names that are likely to work in countries that have significant cultural or linguistic differences. It is as straightforward as a recipe from your favorite chef [...]
Friday, September 11, 2009
A name only has value if it can be commercially exploited. To be exploited, it must be available, that is, it should not be too similar to any existing trademarks in the field and the countries where it is going to be exploited. Hence the necessity of checking for similarities with live trademarks in the relevant business sector [...]
