The Australian – September 5, 2009

In China, what you mean may not be what’s heard - When Foster’s set up in China the company selected a brand name which sounded in Mandarin like “the disasters just arrived”… Download

The Guardian – February 10, 2008

On top of fears that the world will run out of ice caps and oil this century is the added worry that it will run out of nice names for
new things… Download

Baltimoresun.com – January 21, 2008

The naming process isn’t easy, or getting any easier. Regulatory guidelines are becoming more restrictive, and the brand market is more crowded… Download

Les Echos – January 2008

L’obtention de l’enregistrement d’une marque disponible est de nos jours devenue une opération complexe et un véritable challenge qui peut compromettre (…) le lancement d’un produit nouveau… Download

Unofficial SEO Blog – April 19, 2007

In a marketing lesson that is worth a billion dollars, Google has learned that brand names can be crucial for business success… Download

EE Times Europe – March 21, 2007

Parallèlement à la hausse des dépôts, l’INPI a reçu 4 127 demandes d’oppositions, en augmentation de 14,3% sur un an. Instituée en 1992, cette procédure permet au détenteur d’une marque de faire échouer l’enregistrement d’une nouvelle marque (…) Download

EE Times Europe – January 10, 2007

Galileo Industries (…) will change its name. This is one of the results of the legal battle with British travel-related IT services vendor Galileo International Technology LLC… Download