A REVOLUTIONARY METHODOLOGY

Naming is alchemy set to urgent business timelines. Starting from a project idea, brand equities, product features, target specifications, business issues, strategic objectives, and more, naming is a business of navigation and seeing the potential in every name.

We integrate marketing, linguistics and legal expertise to better guide clients towards the right naming strategy. We identify the most relevant creative routes, eliminate dead-ends and eventually create the best names within the defined creative strategy. No brand strategy is better informed by active, live Trademark information, web analysis and drug name developments than the actionable name strategy from Quensis.

Naming is about marketing expertise. It inherently comprises understanding the brand, its values, and being able to encapsulate the brand essence in just a few words. Meeting sales objectives through creative marketing executions to target audiences is also key to creating a compelling name.

But Naming is not only marketing expertise: it implies understanding the rules of linguistics, name types and constructs, how on-strategy concepts lodge in the top of consumers’ minds, and the do’s and don’ts of name creation and refinement. Creativity is not only about having the right inspiration; it is also about profound linguistic experience, understanding the structure and the differences between languages, leveraging letters, phonemes, clusters and word roots to form winning names.

With expert linguistic tools — using dead and living languages from over 200 countries — we can best articulate the idea and create any kind of name that is a perfect response and expression of your naming needs.

Naming is also not only about linguistic excellence: it is also about understanding the legal landscape. What is the point of a name if you can’t actually use it?

At Quensis, because we have access to live trademark databases in our system, we have a deep, intimate, and dynamic knowledge of trademarks, like no other agency can claim. We know – and we can prove – which are the cluttered classes of goods and services, which are the overused words or phonemes to avoid, or opportunities to explore, that even our clients might not know of in their own industry.